Crisis-era leadership · CEOs and executive teams

Make the hard call.
Stand behind it.

In a crisis era, institutional trust weakens and leaders must decide before consensus forms.

Leader Lab is an online workspace for those decisions. Establish the facts, weigh the cost, and build a brief that names the call, the owner, and the next review.

Try a crisis rehearsalSee the Leader Lab →

Free fictional scenario · no account or payment required

Chris Myers, as featured in
  • Forbes
  • Entrepreneur
  • MSNBC
  • The Wall Street Journal
  • The New York Times
  • Fox Business

Fictional bank confidence crisis

45 minutes.
Trust is on the line.

A leaked report is spreading. Withdrawals are reportedly accelerating. Treasury is still reconciling the figures. You have 45 minutes before the bank’s public statement.

Confirmed
An internal report is circulating publicly.
Reported
Withdrawals are above normal; totals are unreconciled.
Your task
Decide what the bank should tell depositors before the deadline.
See a worked response

A fictional scenario showing the kind of work you build.

The work, made visible

From uncertain facts
to a call you can explain.

A fictional bank crisis. Choose a step to see what a decision brief records.

A report is circulating. Its claims are still unverified.

The first useful distinction is between the existence of a report and the truth of what it says.

Read the complete sample memo
Fictional worked example01 / 03

What we can stand behind

Confirmed
An internal report is circulating publicly.
Reported
Withdrawal requests are above normal. Treasury is reconciling the total.
Unknown
Whether the report describes the bank’s current financial position.

An assumption becomes a question to verify before the statement.

The complete Leader Lab

For the decision you carry.
And the ones after it.

A self-guided online workspace for leadership when trust, authority, and continuity are at stake.

01Work the decision
Bring your own crisis decisions into a workspace for evidence, competing options, accountable actions, and a decision brief.
02Build the code behind it
Honor, Culture, and Command Labs for your commitments, organizational standards, and institutional continuity.
03Return and follow through
Saved cases, review prompts, an AI companion, Field Notes, and document exports.
Explore the three labs and sample documents →
Chris Myers

Chris Myers

CEO, B:Side Capital & B:Side Fund · Founder & Chairman, Main & Machine · Faculty, ASU W. P. Carey
B:Side, the SBA’s top 504 lender in Colorado and New Mexico, 2025 · $6.5B+ deployed across 5,500+ businesses

Twenty years making hard calls when the institutions stopped answering.

Chris Myers understands both Main Street finance and the generational forces reshaping our communities.

Michael Van Norstrand

Executive Director, Independent Community Bankers of Colorado

The era behind the work

Why the
Fourth Turning?

Strauss and Howe’s generational theory describes four recurring eras. The fourth is Crisis: a period of institutional upheaval and rebuilding.

Leader Lab applies that lens to your decisions: what will you hold, change, or hand on when the old answers fail?

Strauss–Howe theory · four eras
  1. HighInstitutions strengthen
  2. AwakeningAuthority challenged
  3. UnravelingTrust erodes
  4. CrisisInstitutions remade

Timing and outcomes remain uncertain.

The four eras describe the historical cycle. Our five leadership modes help you examine your response.

Read the argument in Honor Under Pressure

Before you buy.

What happens in the free rehearsal?

You face a fictional bank confidence crisis, make a first call, respond to new information, and build a brief you can download. No account or payment is required.

What does the paid workspace add?

Your own cases, saved work you can return to, all three leadership labs, and an AI companion. A printed Field Guide is included on request for U.S. delivery. Your Code Packet is the document bundle you build along the way.

Is this a subscription or coaching?

Neither. $495 gives your account lifetime access to the self-guided workspace. Personal coaching, live sessions, and facilitated engagements are scoped separately.

What if it is not for me?

Request a full refund within 30 days of purchase. Keep every document you wrote. No shipping address needed for digital access. Printed Field Guide included on request; U.S. delivery only.

The work begins now

You have the next call.
Practice making it.

Bringing this to a team or an association? See speaking and engagements →

Read the Dispatch

Essays on leadership, judgment, and institutions under pressure.