Crisis LeadershipFor CEOs and Executive Teams

Make the hard call before pressure makes it for you.

Diagnose how you lead under pressure. Expose the shadow your team may be missing. Build a written decision code you can use on the next consequential call.

Free · ~5 minutes · no credit card

See the Leader Lab →

Mode Finder · Question 1The Misrepresentation

A senior peer is about to commit your organization to a position that misrepresents the facts. You have ninety seconds. You:

Engraved portrait of Chris Myers, author of Honor Under Pressure

Chris Myers

CEO, B:Side Capital & B:Side Fund · Founder & Chairman, Main & Machine · Faculty, ASU W. P. Carey

SBA 2025 504 CDC of the Year · $6.5B+ deployed across 5,500+ businesses

Twenty years making hard calls when the institutions stopped answering.

  • Forbes
  • Entrepreneur
  • MSNBC
  • The Wall Street Journal
  • The New York Times
  • Fox Business
Chris Myers understands both Main Street finance and the generational forces reshaping our communities.
Michael Van NorstrandExecutive Director, Independent Community Bankers of Colorado
The Framework

Diagnose. Build. Decide.

Read the framework

01

Diagnose the pressure

Name the forces acting on you before they act through you.

02

Build the code

Decide what you stand for while it's still abstract.

03

Decide with conviction

When the moment peaks, act from the code, not the adrenaline.

The Leader Lab · One-time purchase

Bought once. A working code, not a worksheet.

The Leader Lab is a private workspace where you build the code you will lead by, then run real decisions against it. Six tools, in order, each producing a document that is yours to keep: private and exportable. The code itself has five parts, signed and dated: a standard you can be measured against, written before the pressure arrives.

  • Diagnose how you decide under pressure
  • Write your five-part code, signed and dated
  • Run real decisions against it, and see if it held

Every document is assembled into the Code Packet: one packet you can hand to someone.

Get the Code Packet · $495 once$495 one-time · lifetime access30-day guarantee · keep every document you wrote.See the Leader Lab
The paths

Choose your path.

Most of this work now happens inside institutions: a keynote, an intensive, a board that needs one shared code. The individual paths are still here, and still start free.

Teams, boards, and associations

For Organizations

From $7,500 · Diagnostics, workshops, executive advisory

Bring the work to your team, board, or association. Keynotes for association and university programs, half-day leadership intensives, and executive advisory, run with your people.

Start here · Free

Mode Finder

Free · ~5 minutes · no credit card

Diagnose your leadership mode under pressure, and the shadow most likely to corrupt it. Your result carries straight into the Code Packet.

One-time · Everything included

The Code Packet

$495 one-time · lifetime access

30-day guarantee · keep every document you wrote.

The whole practice, from the first diagnostic through the code you hand on. Lifetime access, nothing renews. Private, exportable, yours to keep.

Live · Quarterly

The Honor Code Intensive

$1,500 · six weeks · twelve seats

Build the code alongside a small group over six weeks. Twelve seats, and the next date goes to the waitlist first.

The Moment

What is the Fourth Turning?

A Fourth Turning is the crisis phase of an eighty-year historical cycle, named by historians William Strauss and Neil Howe: the stretch when accumulated civic debts come due and the institutions of the previous era stop answering. The United States is living through one now, and it asks something different of the people in charge. Fourth Turning leadership is the practice of making the hardest decisions before consensus exists, on a code built in advance.

IVCRISIS(Today)IHIGHIIAWAKENINGIIIUNRAVELING

The crisis era has arrived.

Fifteen portraits across three books, beginning with Honor Under Pressure.See all fifteen

The Saeculum · One cycle, four eras
I · HIGH · 1946–1964

Institutions trusted. Growth feels permanent.

II · AWAKENING · 1964–1984

Institutions questioned. The consensus shatters.

III · UNRAVELING · 1984–2008

Culture wars intensify. Debt rises. Leaders rationalize.

IV · CRISIS · 2008–NOWYou are here

The old order breaks; a new one is forged by the people who decide under pressure.

Before you buy

Questions.

What exactly do I get?
The six documents you write in the Leader Lab, assembled into one private, exportable packet.
How long does it take?
The first draft of your code takes one sitting. The practice is ongoing.
Is this a subscription?
No. One purchase, lifetime access, nothing renews.
What if it is not for me?
30 days, full refund, and you keep every document you wrote.
The work begins now

The storm is already here. Build anyway.

Find your mode · free, ~5 minFree · ~5 minutes · no credit cardGet the Code Packet · $495 once$495 one-time · lifetime access30-day guarantee · keep every document you wrote.

Bringing this to a team or an association? See speaking and engagements

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